Who We Are

BRC supplies steel rolls and related products in the steel industry

Established in 1989, we have grown to become a reliable partner for steel rolling mills around the world. Our rich history and extensive technical experience underpin our commitment to delivering quality products and solutions customised to the needs of the industry.

Our Values

Our values guide everything we do, from our commitment to reliability to our approach to customer service.

Integrity

We uphold the highest standards of principled conduct in all our business practices.

Continuous Improvement

We are committed to enhancing our materials and processes to drive long-term value and performance excellence.

Customer Focus

We strive to understand and meet the needs of our customers, ensuring their success through customised solutions and support.

Commitment to Reliability

We are dedicated to ensuring reliable performance in every aspect of our operations, from product quality to service delivery.

Our Journey

1989 – Founded with a conviction and a mission

BRC began as British Rollmakers (China) Ltd. and was founded with a conviction that the steel industry is pivotal to global economic development. Established in Hong Kong, our mission was clear—to equip the world with the most reliable rolls and supplies.

1990 – Breakthrough in China

We had the foresight that China would become the world’s leading steel superpower. Hence, we invested in supplying the Chinese industry early and achieved sales of U.K.-made rolls in the country. It marked a significant entry into a then-nascent market and industry.

1993 – Global vision and relationships
  • We focused on developing and investing in a global footprint, driven by our vision of connecting China and the world.
  • BRC is an amalgamation of our global name and brand, symbolising our recognition of the worldwide impact of the steel industry and our commitment to supply it with the best products, services, and solutions.
  • The successful sale of Chinese rolls to the U.K. marked another significant milestone. It demonstrated the exceptional quality of our products, reinforcing BRC's ability to deliver excellence on a global scale.
1998 – Global super-connector

We focused on forging relationships with mills and foundries worldwide, further increased our customer base globally, and expanded manufacturing sources to America and Austria.

1999 – Core principles built on technical excellence
  • The establishment of the Global Technical Centre of Excellence in Crewe, U.K., to focus on research and development, and technical service to global customers.
  • A manufacturing and operations centre was established in Tianjin, China, emphasising our commitment to advancing roll-manufacturing technology.
  • We pioneered the China Roll Institute and Annual Industry Meeting, asserting BRC's status as a global technical and industry leader.
2004 – Significant headway in the Americas and Europe
  • Expansion into Mexico, North America, and Peru bolstered our presence in the Americas.
  • Strategic offices were set up across Europe to further strengthen our European market reach.
2006 – Operational optimisation

BRC moved the Manufacturing & Operations Centre to Changzhou in a bid to expand our product portfolio and focus on efficiency, precision engineering, and quality assurance.

2008 – Global Technical Centre of Excellence in Europe
  • We established the second Global Technical Centre of Excellence in Salzburg, Austria, reaffirming our commitment to European standards.
  • The BRC Global Roll Institute was inaugurated. It was designed to train and educate both internal and external stakeholders, providing valuable insights into mill applications and roll management.
  • We merged the technical expertise of Austria and the U.K. to shape BRC’s manufacturing DNA today.
2009 – Material science innovations as key value drivers

A decade of European-driven material development culminated in the introduction of PRIME®, OPTIMA®, MAXIMA®, ULTIMA®, BITE®, DURA®, and THERMA® material grades, exemplifying our dedication to superior quality, usability, and performance.

2015 – Impactful successes in emerging Asia
  • Our commitment to the Indian subcontinent was reinforced with the launch of a strategic office in India.
  • We fortified our presence in the MENA markets with the infusion of regional expertise.
2016 – Laying the foundation for a new world

We established our new global Head Office in Singapore, solidifying BRC's commitment to think, operate, and invest globally.

2024 – BRC’s 35ᵗʰ Anniversary

Marking 35 years of growth with ‘Commitment to Reliability’—our anniversary theme and now a core corporate value. This milestone reinforces our dedication to delivering reliable solutions, technical expertise, and long-term partnerships across the global steel industry.

BRC is in a continuous evolution, and with each milestone, we pave the way for a future that builds on the strong foundations laid throughout our journey. Our commitment remains unwavering—providing solutions you can rely on.

Learn more about how BRC delivers customised solutions and reliable products to the steel industry.